♠ Posted by Unknown at 01:44
At every public appearance by Tim Cook - say, Wednesday's on-stage interview at AllThingsD's annual D10 conference, or the upcoming WWDC keynote - commentators see the specter of Steve Jobs looming behind Apple's new CEO. It's no wonder. Jobs was larger than life, and the force of his personality can still be felt nine months after his death. The soft-spoken Cook is far less charismatic. Is he doomed to labor forever in his predecessor's shadow? What could Cook do to escape the ghost of Jobs?
The answer is simple: He's already well on his way. The idea that Tim Cook is a haunted man, trying to live up to the legacy of Jobs, is absurd. He's his own man, his own CEO, and Apple today is doing better than it ever was under Jobs's leadership.
This proposition isn't subjective. Look at Apple's stock value, which is up 55% since Steve Jobs' death on October 5th, 2011. That stock has been buoyed by Apple's two strongest and best-selling products ever, the iPhone 4S and the new iPad - products that were launched under Cook's watch, not Jobs'. Wall Street has a lot more confidence in Apple under Cook than under Jobs. Read More

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