Apple CEO: Microsoft might have too much baggage for new era

♠ Posted by Unknown at 01:42

RANCHO PALOS VERDES, Calif. — Did Tim Cook really say that?

I couldn't believe my ears at the All Things D conference, the annual powwow of tech and media tycoons.

Maybe I had too much sparkling water and shaved prosciutto at the oceanfront reception.

But sure enough, last Tuesday, Apple's new chief executive came right out and said the iPad isn't a personal computer.

"In my view, the tablet and the PC are different," Cook said to hosts Walt Mossberg and Kara Swisher.

Nobody paid much attention to that line. It was the backswing for a slam aimed at Microsoft's upcoming Windows 8 tablets.

It may seem obvious tablets and PCs are different, but I'd argue that most people aren't so sure. For many, it's been an open question since Apple introduced the iPad in 2010. This ambiguity helped Apple straddle the markets for mobile devices and PCs, broadening the reach of its wildly successful tablet. Read More


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