Apple TV Will Change the Way People Consume TV Content: Report

♠ Posted by Unknown at 01:46

An Apple TV is no longer a matter of if, but when, Piper Jaffray analysts Gene Munster and Douglas J. Clinton wrote in a June 1 research note, pointing to recent comments by Apple CEO Tim Cook, the biography of Apple’s late CEO Steve Jobs and the firm’s checks with component suppliers.

“We stand by our previously stated timeline of unveiling the TV late this year with a launch in the first half of 2013, six months following the unveiling,” they wrote.

The pair additionally forecast a retail price between $1,500 and $2,000 for a TV with a display between 42 and 55 inches; for the new device to add between 4 and 8 percent to Apple’s 2013 revenue; and for it to accomplish nothing short of revolutionizing how people consume content in their living rooms.

While physically an Apple television will be a “stand-out centerpiece” in a living room, with classic Apple styling cues like aluminum casing and minimal wires—as well as an LCD, given the high cost of organic LED (OLED) panels—it’s the change to how consumers interact with their living room that will be the device’s main selling point, say Munster and Clinton. Read More


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