♠ Posted by Unknown at 00:09
Yahoo today launched a new tool for online advertisers designed to take advantage of the company's extensive experience with big data analytics.
The tool, called Genome, is designed to help companies deliver more targeted online advertising and marketing campaigns. Genome is scheduled to become available in July and will let online advertisers sift through and analyze massive amounts of behavioral and advertising-related data gathered from Yahoo's networks as well as those of interclick, a company Yahoo acquired in December.
The tool will also let advertisers bring in their own data, mash it up with Yahoo's data sets and run analytics on the combination, Yahoo said in a statement. Read More
The tool, called Genome, is designed to help companies deliver more targeted online advertising and marketing campaigns. Genome is scheduled to become available in July and will let online advertisers sift through and analyze massive amounts of behavioral and advertising-related data gathered from Yahoo's networks as well as those of interclick, a company Yahoo acquired in December.
The tool will also let advertisers bring in their own data, mash it up with Yahoo's data sets and run analytics on the combination, Yahoo said in a statement. Read More
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